| 青岛会展业发展现状及对策研究 |
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| 引用本文： | 王瑛,齐洪利.青岛会展业发展现状及对策研究[J].青岛职业技术学院学报,2009,22(2):10-12,24. |
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| 作者姓名： | 王瑛 齐洪利 |
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| 作者单位： | 青岛职业技术学院旅游外事学院,山东,青岛,266555 |
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| 基金项目： | 山东省教育厅立项课题 |
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| 摘 要： | 通过对青岛市会展业发展现状的调研,发现了该行业目前存在的主要问题,有针对性地提出了青岛发展会展业的对策建议,即分析了政府在会展业发展和管理中应如何进行角色定位,以及会展企业应如何进行市场化运作的策略.
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| 关 键 词： | 青岛市 会展 会展业 |
The Research on the Current Situation and the Countermeasures of Qingdao MICE Industry |
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| WANG Ying,QI Hong-li.The Research on the Current Situation and the Countermeasures of Qingdao MICE Industry[J].Journal of Qingdao Vocational and Technical College,2009,22(2):10-12,24. |
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| Authors: | WANG Ying QI Hong-li |
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| Institution: | Tourism & Foreign Affairs School;Qingdao Technical College;Qingdao;Shandong 266555 |
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| Abstract: | Based upon the all-around investigation and analysis of the current situation and the existed problems of Qingdao MICE industry,the paper proposes feasible countermeasures about Qingdao MICE industry.It analyses the government's role and measures in the development and management of the MICE industry,and proposes some measures on marketing strategy in the MICE enterprises. |
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| Keywords: | Qingdao MICE MICE industry |
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