| 浅析在网络视频中植入式广告的营销策略 |
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| 引用本文： | 张和荣.浅析在网络视频中植入式广告的营销策略[J].鸡西大学学报,2014(9):63-65. |
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| 作者姓名： | 张和荣 |
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| 作者单位： | 闽江学院管理学系,福建福州350108 |
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| 基金项目： | 福建省教育厅高校教学科研项目“福建省级基础课实验教学平台”（编号：201210395204）;福建省教育厅高校教学科研项目“福建省级经管实验教学示范中心”（编号：201310395301）; 闽江学院校级科研项目“信息化视角下福建省建设海峡两岸农产品物流中心研究”（编号：YSY13004） |
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| 摘 要： | 在网络视频中植入式广告正演变成一种新的营销策略,成为企业树立品牌价值的重要手段。通过浅析网络视频植入式广告发展状况、主要类型及其所具有的优势,并针对网络视频中植入式广告存在的问题进行分析,提出相应的对策,期望为提高植入式广告效果提供借鉴。
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| 关 键 词： | 植入式广告 网络视频 营销策略 |
Marketing Strategy of Advertising Placement in the Network Video |
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| Zhang Herong.Marketing Strategy of Advertising Placement in the Network Video[J].JOurnal of Jixi University:comprehensive Edition,2014(9):63-65. |
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| Authors: | Zhang Herong |
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| Institution: | Zhang Herong ( Departmont of management, Minjiang University, Fuzhou, Fujian 350108 China) |
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| Abstract: | Advertising placement in the network video is evolving into a kind of new marketing strategy,which has becoming an important way to establish the brand value. The development status,the main types and the advantages of the advertising placed in the network video have been discussed and the corresponding countermeasure has been proposed,expecting to offer some reference to improve the effect of the advertising. |
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| Keywords: | advertising placement network video marketing strategy |
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