| 广告语言研究的范畴与方法论 |
| |
| 引用本文： | 龙涛,贾德民,向德全.广告语言研究的范畴与方法论[J].天津工程师范学院学报,2001,11(1):51-55. |
| |
| 作者姓名： | 龙涛 贾德民 向德全 |
| |
| 作者单位： | 天津职业技术师范学院, |
| |
| 摘 要： | 就国内广告界与语言学界对广告语言的研究现状，界定广告语言研究的两种分别联系于它们各自不同研究目的的研究范畴语言学范畴的研究与广告学范畴的研究，并就广告学范畴的广告语言研究的方法论，提出了新观点。
|
| 关 键 词： | 广告语言 研究范畴 研究方法 |
| 文章编号： | 1008-5718(2001)01-0051-05 |
| 修稿时间： | 2000年4月3日 |
Category and methodology
of the study of advertisement language |
| |
| LONG Tao,JIA De- min,XIANG De- quan.Category and methodology
of the study of advertisement language[J].Journal of Tianji University of Technology and Education,2001,11(1):51-55. |
| |
| Authors: | LONG Tao JIA De- min XIANG De- quan |
| |
| Abstract: | Based on the status quo of the study of the advertisement language in the advertisement field and the linguistic field in our country,this paper demarcates the two studing fields which link their different studying purposes:the study in the linguistic category and the study in the advertising category.This paper also offers a new opinion as to the methodology of the advertisement language studying in the advertising category. |
| |
| Keywords: | advertisment language study category methodology |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
