| 借助体育赛事开展城市营销的系统模式研究 |
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| 引用本文： | 罗睿,于洋.借助体育赛事开展城市营销的系统模式研究[J].体育与科学,2011,32(6):93-95,102. |
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| 作者姓名： | 罗睿 于洋 |
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| 作者单位： | 1. 兰州城市学院体育学院,兰州,730070
2. 吉林体育学院,长春,130033 |
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| 摘 要： | 对国内外体育赛事与城市营销案例进行考察,从系统的角度探讨了如何借助体育赛事开展城市营销。以城市发展愿景为出发点,提出借助体育赛事开展城市营销的系统模式,其核心内容包括:城市发展愿景、赛事规划、组织和执行、赛事控制,及协调。
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| 关 键 词： | 体育赛事 城市营销 系统模式 |
Research on System Model of City Marketing through Sport Events |
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| LUO Rui,YU Yang.Research on System Model of City Marketing through Sport Events[J].Sports & Science,2011,32(6):93-95,102. |
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| Authors: | LUO Rui YU Yang |
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| Institution: | LUO Rui,YU Yang |
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| Abstract: | This paper investigates cases of marketing places through sport events from domestic and international cities,discusses how to carry out the city marketing from a system perspective.Vision on urban development as a starting point,system model of city marketing through sport events includes:the vision of urban development,events planning,organization and execution,events control,and coordination. |
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| Keywords: | sport events city marketing system model |
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