| 国内邮轮旅游消费市场特征分析及发展对策 |
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| 引用本文： | 刘竞,李瑞.国内邮轮旅游消费市场特征分析及发展对策[J].南阳师范学院学报,2012,11(9):60-65. |
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| 作者姓名： | 刘竞 李瑞 |
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| 作者单位： | 1. 浙江大学管理学院,浙江杭州,310058
2. 南阳师范学院环境科学与旅游系,河南南阳,473061 |
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| 基金项目： | 2009年度教育部人文社会科学研究规划基金项目 |
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| 摘 要： | 国内邮轮旅游始于本世纪初,经过10余年的发展邮轮旅游消费渐成规模,与国际市场相比,探讨了国内邮轮旅游消费市场在游客结构特征、消费结构、游客消费动机、产品选择等方面表现出的特征;并从多角度分析了形成邮轮旅游消费市场特征的原因,在此基础上,提出了产品本土化、宣传引导邮轮消费等发展国内邮轮旅游的对策.
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| 关 键 词： | 邮轮旅游 国内邮轮市场 消费特征 |
The countermeasures for development and characteristic analysis on consumption market of domestic cruise tourism |
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| LIU Jing,LI Rui.The countermeasures for development and characteristic analysis on consumption market of domestic cruise tourism[J].Journal of Nanyang Teachers College,2012,11(9):60-65. |
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| Authors: | LIU Jing LI Rui |
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| Institution: | 1.School of Management,Zhejiang University,Hangzhou 310058,China; 2.School of Environmental Science and Tourism,Nanyang Normal University,Nanyang 473061,China) |
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| Abstract: | Domestic cruise tourism rose in the beginning of this century and the market of cruise tourism consumption come into scale gradually after 10 years of development.This article analyzes the special structure of Consumption Market of Domestic Cruise Tourism firstly,and probes into the feature performed by the Market of Domestic Cruise Tourism on many aspects,including characteristics of the structure of tourists,the structure of consumption,tourists’ motivation,and selection of products,compared with the international market.Besides,on the basis of analyzing from various perspectives the reasons for the formation of the characteristics of cruise consumption market,this article has put forward strategies such as product localization and guiding the cruise consumption for the development of domestic cruise tourism. |
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| Keywords: | cruise tourism domestic cruise market consumption characteristics |
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