| 重庆市永川区文化旅游业发展思路与对策研究（中） |
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| 引用本文： | 王先胜.重庆市永川区文化旅游业发展思路与对策研究（中）[J].重庆师专学报,2011(6):71-78. |
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| 作者姓名： | 王先胜 |
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| 作者单位： | 重庆文理学院,重庆永川402160 |
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| 摘 要： | 关于永川区文化产业和旅游业的发展，永川区已建、在建以及规划、设想、建议中的文化与旅游项目、计划、创意，已经非常丰富、多姿多彩甚至于让人眼花缭乱。其局限和不足之处有：一是受制于永川区自然资源和历史文化资源的一般化以及分量不够等，思路和眼界不够开阔；二是普遍缺少市场意识，没有把永川区作为旅游目的地进行思考与规划：三是一些重要提法和项目规划不够严谨、科学、人为牵合，与实际情况相差较大。因此永川区文化旅游业发展规划需要新思路、新思维。
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| 关 键 词： | 永川区 文化产业 文化旅游 规划 |
The Culture and Tourism Development Thinking and its Strategy Research of Yongchuan |
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| WANG Xian-sheng.The Culture and Tourism Development Thinking and its Strategy Research of Yongchuan[J].Journal of Chongqing Teachers College,2011(6):71-78. |
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| Authors: | WANG Xian-sheng |
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| Institution: | WANG Xian-sheng (Chongqing University of Arts and Sciences, Yongchuan, Chongqing, 402160, China) |
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| Abstract: | The development of cultural industry and tourism development of Yongchuan have developed a lot. The already built, the building and some plan to build cultural industry and tourism projects have various kinds. The shortcomings of these projects are concluded into three kinds： the first is limitation of Yongchuan natural resources and its historical resources. The second is the lack of marketing sense, and the regardless of thinking and planning of tourism projects. The third is some projects are not strict to the science and real conditions. Therefore, the development of tourism of Yongehuan needs new thinking and new route. |
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| Keywords: | Yongchuan cultural industry cultural tourism plan |
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