| 体育组织与传媒公共关系危机管理 |
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| 引用本文： | 庄志彬.体育组织与传媒公共关系危机管理[J].湖北体育科技,2007,26(2):141-142. |
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| 作者姓名： | 庄志彬 |
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| 作者单位： | 福建师范大学体育科学学院,福建,福州,350007 |
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| 摘 要： | 随着全球经济的快速发展,体育组织和媒体间的共生存关系越来越密切.然而在激的烈的市场竞争中,体育组织与媒体的关系难免会遇到风险和危机.运用文献资料法和逻辑分析法,对体育组织与传媒公共关系危机的管理方法等进行分析研究,并提出相应的建议.
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| 关 键 词： | 体育组织 传媒 公共关系 危机管理 |
| 文章编号： | 24500399 |
| 修稿时间： | 11 20 2006 12:00AM |
Crisis Management of Public Relationship between Sport Organizations and Media |
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| Zhuang Zhibin.Crisis Management of Public Relationship between Sport Organizations and Media[J].Journal of Hubei Sports Science,2007,26(2):141-142. |
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| Authors: | Zhuang Zhibin |
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| Institution: | School of Physical Education and Sport Science of Fujian Normal University, Fuzhou Fujian 350007 |
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| Abstract: | Along with the fast development of global economy,the coexistence relationship of sport organizations and media is more and more close-knit.However,there still exists risk and crisis when they face fierce competition in the market.With the methods of literature study and logical analysis,this article studied the management of public relationship crisis between sport organizations and media,and further more,put forward relevant suggestions. |
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| Keywords: | Sport organization Media Public relationship Crisis management |
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