| 中原经济区建设时期中原城市群体育旅游的SWOT分析及对策研究 |
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| 引用本文： | 翟方,岳贤锋.中原经济区建设时期中原城市群体育旅游的SWOT分析及对策研究[J].河北体育学院学报,2011,25(4):15-18. |
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| 作者姓名： | 翟方 岳贤锋 |
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| 作者单位： | 河南师范大学体育学院,河南新乡,453007 |
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| 基金项目： | 2009年河南省政府招标课题(B249) |
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| 摘 要： | 运用SWOT法对中原城市群体育旅游发展进行了分析,指出中原城市群在区位、资源、环境方面具有优势,在市场规模、开发深度和竞争力方面具有劣势,政府的重视和武术旅游热为其提供了发展机遇,而对手的强大和自身品牌的不成熟是其面临的巨大挑战。在此基础上,寻求中原城市群体育旅游资源整合、开发的策略,以促进中原城市群体育旅游业的健康、良性发展。
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| 关 键 词： | 中原经济区 中原城市群 体育旅游 SWOT 整合 |
Analysis on Sports Traveling's SWOT of the Central China City Group in the Period of Central China Economic Zone Construction and Countermeasures |
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| ZHAI Fang,YUE Xian-feng.Analysis on Sports Traveling's SWOT of the Central China City Group in the Period of Central China Economic Zone Construction and Countermeasures[J].Journal of Hebei Institute of Physical Education,2011,25(4):15-18. |
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| Authors: | ZHAI Fang YUE Xian-feng |
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| Institution: | ZHAI Fang,YUE Xian-feng(College of Physical Education,Henan Normal University,Xinxiang 453007,China) |
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| Abstract: | This paper used the method of SWOT to make analysis on the sport traveling development of central China city group.It points out that central China city group has advantages in aspect of position,resource and environment and disadvantages in aspect of market size,development depth and competitiveness.The government attention and people's fever for martial arts tourism provide the opportunity for development.However,the strong opponents and the immaturity of its brand will be a huge challenge.Based on this,w... |
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| Keywords: | central China economic zone the central China city group sports tourism SWOT integration |
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