| 基于TAM的百度百科用户参与意向的影响因素研究 |
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| 引用本文： | 常静,杨建梅,欧瑞秋.基于TAM的百度百科用户参与意向的影响因素研究[J].软科学,2010,24(12). |
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| 作者姓名： | 常静 杨建梅 欧瑞秋 |
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| 基金项目： | 国家自然科学基金，广东省软科学项目 |
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| 摘 要： | 基于TAM的模型框架和相关文献,运用结构方程方法,探查了百度百科用户参与意向的影响因素。结果表明:兴趣动机和态度直接影响参与意向;求知动机、互惠动机和易用性感知通过其他变量间接影响参与意向;有用性感知既直接影响参与意向,又通过其他变量间接影响参与意向。各因素按对参与意向的总影响程度从大到小排序为兴趣动机、有用性感知、易用性感知、求知动机、态度和互惠动机。
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| 关 键 词： | TAM 百度百科用户 参与意向 内在动机 |
Research on Influencing Factors of Baidupedia Users' Participating Intention Based on TAM |
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| CHANG Jing,YANG Jian-mei,OU Rui-qiu.Research on Influencing Factors of Baidupedia Users' Participating Intention Based on TAM[J].Soft Science,2010,24(12). |
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| Authors: | CHANG Jing YANG Jian-mei OU Rui-qiu |
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| Abstract: | Based on the framework of TAM and relevant references,the factors that may impact Baidupedia users' participating intention are explored via SEM.The results show that: interest motivation and attitude affect participating intention directly;motivation for knowledge,reciprocity and perceived ease of use influence participating intention via other variables;perceived usefulness impacts participating intention both directly and indirectly.The descending order of the total effect on participating intention of all factors is as follows: interest motivation,perceived usefulness,perceived ease of use,motivation for knowledge,attitude and reciprocity motivation. |
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| Keywords: | TAM Baidupedia users participating intention intrinsic motivation |
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