| 我国直辖市居民体育消费现状分析 |
| |
| 引用本文： | 魏玮,刘东升.我国直辖市居民体育消费现状分析[J].天津体育学院学报,2008,23(3):222-223. |
| |
| 作者姓名： | 魏玮 刘东升 |
| |
| 作者单位： | 1. 天津体育学院教务处,天津,300381
2. 天津体育学院研究生部,天津,300381 |
| |
| 基金项目： | 国家体育总局体育社会科学基金 |
| |
| 摘 要： | 运用问卷调查、数理统计、比较分析等方法对我国直辖市居民在体育活动项目,体育赛事观赏情况,体育用品、器材购买情况,参与体育运动时间、次数及体育消费结构,以及影响体育消费者参与体育运动和进行体育消费的因素进行实证研究,为增加我国体育消费,更大程度的培育体育市场,繁荣体育产业的发展提供参考依据.
|
| 关 键 词： | 直辖市居民 体育消费 体育市场 体育产业 直辖市 居民体育 消费现状分析 Consumption Sport 参考依据 发展 体育产业 繁荣 体育市场 程度 实证研究 因素 体育消费 体育运动 消费者参 影响 消费结构 运动时间 参与体育 |
Analysis of the Sport Consumption of Citizen in Municipality |
| |
| WEI Wei,LIU Dong-sheng.Analysis of the Sport Consumption of Citizen in Municipality[J].Journal of Tianjin Institute of Physical Education,2008,23(3):222-223. |
| |
| Authors: | WEI Wei LIU Dong-sheng |
| |
| Institution: | Tianjin University of Sport, Tianjin 300381;School of Graduate, Tianjin University of Sport, Tianjin 300381 |
| |
| Abstract: | In this paper, the sports events, their purchase of sporting goods and basic equipment, the time, the frequency and their sports consumption ratio, and the factors influencing their exercise and sports consumption were investigated. The study chose four municipalities as objects in the survey, the results can help to provide the reference in increasing the sports consumption, cultivating sports market, and provide the realistic and suitable consultation for sport industry's development. |
| |
| Keywords: | citizen in municipality sport consumption sport market sport industry |
| 本文献已被 维普 万方数据 等数据库收录！ |
| 点击此处可从《天津体育学院学报》浏览原始摘要信息 |
| 点击此处可从《天津体育学院学报》下载免费的PDF全文 |
|
