| 九华山客源地旅游需求的市场调查与分析 |
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| 引用本文： | 朱同林,吴高华,朱超洪.九华山客源地旅游需求的市场调查与分析[J].池州师专学报,2009(4). |
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| 作者姓名： | 朱同林 吴高华 朱超洪 |
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| 作者单位： | 安徽师范大学国土资源与旅游学院;池州学院资源环境与旅游系;九华山风景区管委会市场营销中心; |
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| 基金项目： | 池州学院自然科学重点研究项目(2006xky05) |
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| 摘 要： | 通过对九华山风景区省外主要客源地11个城市4164份居民问卷的统计分析,揭示了九华山风景区客源地城市居民的旅游需求现状及其影响因素,摸清了主要客源地城市居民对九华山风景区的感知与评价。
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| 关 键 词： | 九华山 旅游需求 市场调查 城市居民 |
Market Investigation and Analysis of Tourism Demand of Jiuhuashan Tourist Source Areas |
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| Zhu Tonglin,Wu Gaohua,Zhu Chaohong.Market Investigation and Analysis of Tourism Demand of Jiuhuashan Tourist Source Areas[J].Journal of Chizhou Teachers College,2009(4). |
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| Authors: | Zhu Tonglin Wu Gaohua Zhu Chaohong |
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| Institution: | 1.College of Territorial Resources and Tourism;Anhui Normal University;Wuhu;Anhui;241000;2. Department of Resources and Environment and Tourism;Chizhou College;Chizhou;Anhui 247000;3.Marketing Center;Jiuhuashan Administrative Committee;Jiuhuashan;242809 |
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| Abstract: | According to 4164 residents' questionnaire analysis from 11 tourist source cities outside Anhui province, this paper presents the existing situation of tourism demand of tourist source areas and its influential factors,and gains a clear idea on the perception and evaluation of Jiuhuashan by the residents from the major tourist source cities. |
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| Keywords: | Jiuhuashan Tourism Demand Market Investigation Urban Residents |
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