| 模因论在网络流行语分析中的应用与困境 |
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| 引用本文： | 蒋秀玲.模因论在网络流行语分析中的应用与困境[J].四川教育学院学报,2013(4):85-88. |
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| 作者姓名： | 蒋秀玲 |
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| 作者单位： | 浙江师范大学行知学院,浙江金华321004 |
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| 基金项目： | 2012年度教育部人文社会会科学研究青年基金项目“网络流行语的社会机制研究”（12YJCZH088）阶段性成果 |
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| 摘 要： | 模因论在网络流行语分析中的应用主要体现在对网络流行语进行模因分类、开展模因生命周期研究和模因特点分析等方面。模因论在对网络流行语做描述性分析时显示了强大的生命力,但是由于模因论本身存在"强模因"界定的逻辑悖论、模因概念的生物学困境、解释层次的困境,因此对网络流行语形成原因的解释力度还不够,需要从更宏观的社会文化层次进行更深入地分析。
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| 关 键 词： | 模因论 网络流行语 强模因 逻辑悖论 生物学困境 解释层次 |
Application and Difficulties of Memetics in Internet Catchword Studies |
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| JIANG Xiu-ling.Application and Difficulties of Memetics in Internet Catchword Studies[J].Journal of Sichuan College of Education,2013(4):85-88. |
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| Authors: | JIANG Xiu-ling |
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| Institution: | JIANG Xiu - ling (Xingzhi College, Zhejiang Normal University, Jinhua Zhejiang 321004, China) |
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| Abstract: | Studies of intemet catchwords based on Memetics are mainly carried out in the following aspects ： the clas- sification of internet catchwords from the perspective of Memetics, studies of different life stages of internet catchword memes and analysis of the features of internetcatchword memes. Memetics exemplifies strong power in the above aspects. However, because Memetics has difficulties in its explanation logic, biological definition of meme and explanation level, it still has limitations in explaining the reasons why certain Internet Catchwords can become popular. Therefore, it is nec- essary to make deeper analysis on the reasons for the popularity of certain internet catchwords from such macro - graphic perspectives as the social perspective and cultural perspective. |
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| Keywords: | Memetics interact catchwords strong memes logic paradox difficulties in biological definition explanation level |
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