| 试论环塔里木西域文献库品牌塑造与营销战略 |
| |
| 引用本文： | 石咏梅,赵建基.试论环塔里木西域文献库品牌塑造与营销战略[J].新世纪图书馆,2011(5). |
| |
| 作者姓名： | 石咏梅 赵建基 |
| |
| 作者单位： | 1. 塔里木大学图书馆
2. 塔里木大学人文学院 |
| |
| 基金项目： | 中国高等教育文献保障系统CALIS全国农学文献信息中心研究项目“环塔里木西域文献库品牌塑造与营销战略研究”(项目编号:2010052)的阶段性成果之一 |
| |
| 摘 要： | 环塔里木西域文献特藏书库是为西域文化研究服务而建设的专题库。加强环塔里木文献库的品牌塑造和营销,整合和开发特色信息资源,提高服务层次和扩大服务范围,具有重要意义。论文阐述了环塔里木西域文献库品牌塑造和营销的必要性、内涵和具体策略。
|
| 关 键 词： | 环塔里木盆地 特色馆藏 品牌塑造 图书馆营销 |
The Strategy of Brand Building and Marketing of the Literature Storehouse of Tarim Ring |
| |
| Authors: | Shi Yongmei Zhao Jianji |
| |
| Institution: | Shi Yongmei,Zhao Jianji |
| |
| Abstract: | The special storehouse of literature of Tarim Ring is a thematic storehouse built for the western regions culture studies.It is significant to strengthen the brand building and marketing of the Literature Storehouse of Tarim Ring,to combine and develop the characteristic information resources,to raise the service level and to expand the service range.This paper explains necessity,intension and concrete tactics of the brand building and marketing of the Literature Storehouse of Tarim Ring. |
| |
| Keywords: | Tarim Basin Ring Featured collection Brand building Library marketing |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
