Chinese Publishing Industry Going Global: Background and Performance |
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| Authors: | Lifang Xu Qing Fang |
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| Institution: | (1) Publishing Science Department, Information Management School, Wuhan University, Wuhan City, Hubei Province, 430072, P.R. China;(2) Information Management School, Wuhan University, Wuhan City, Hubei Province, 430072, P.R. China |
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| Abstract: | To put an end to the large copyright trade deficit, both Chinese government agencies and publishing houses have been striving
for entering the international publication market. The article analyzes the background of the going-global strategy, and sums
up the performance of both Chinese administrations and publishers.
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| Keywords: | Copyright licenses Going global International trade Translation rights WTO World Trade Organization |
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