| 浅析新传播环境下的企业标志设计 |
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| 引用本文： | 祁凤霞,祁海霞.浅析新传播环境下的企业标志设计[J].河北师范大学学报(哲学社会科学版),2008,31(5):152-154. |
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| 作者姓名： | 祁凤霞 祁海霞 |
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| 作者单位： | 1. 河北师范大学新闻传播学院,河北,石家庄,050091
2. 河北省卫生倩息中心,河北,石家庄,050051 |
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| 摘 要： | 社会的进步与发展，不仅为标志的应用开辟了广阔的领域，同时也促成了标志艺术自身的发展，使标志在表现形式上更新颖、更丰富、更深刻。在当下新传播环境的影响下，随着企业品牌形象时代的到来，使企业标志设计被推到了一个新的发展阶段，它在企业竞争中的地位日益凸显，它不再是依附于产品的识别符号，而是表达企业理念与文化信息的载体，对于企业战略的成败和品牌形象的创造．起着举足轻重的作用。
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| 关 键 词： | 传播环境 企业标志 设计 |
A tentative study of the business symbols in the new context of communication |
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| QI Feng-xia,QI Hai-xia.A tentative study of the business symbols in the new context of communication[J].Journal of Hebei Normal University(Philosophy and Social Science),2008,31(5):152-154. |
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| Authors: | QI Feng-xia QI Hai-xia |
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| Institution: | QI Feng-xia1,QI Hai-xia2(1.School of Journalism , Communications,Hebei Normal University,Shijiazhuang,Hebei 050091,China,2.Health Information Center of Hebei Province,Hebei 050051,China) |
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| Abstract: | The social development enables the business symbols to be applied more extensively and profoundly.In the new context of communication the symbol designing has been at a new stage of development,and it is given a prominent identity.It is no longer an icon to the products,but a medium of business conceptions and culture,so it plays a significant role in the success or failure of a business. |
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| Keywords: | context of communication business symbol design |
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