| 略论体验经济背景下旅游产品的体验营销 |
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| 引用本文： | 于雪.略论体验经济背景下旅游产品的体验营销[J].辽宁科技学院学报,2009,11(4):40-41,25. |
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| 作者姓名： | 于雪 |
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| 作者单位： | 辽宁科技学院,管理系,辽宁,本溪,117004 |
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| 摘 要： | 随着体验经济的到来,体验营销也随之出现。旅游产品的营销方式应转变传统的营销观念,采用适合体验经济的体验营销策略。文章以体验经济时代为背景,在阐述体验营销的内涵、特征及其与传统营销的区别的基础上,分析了旅游产品实施体验营销的必要性,并提出了具体的旅游产品体验营销策略。
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| 关 键 词： | 体验经济 体验营销 旅游产品 体验营销策略 |
A Briefly Research on the Experiencing Marketing of Tourism Products on the background of the experience economy |
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| Yu xue.A Briefly Research on the Experiencing Marketing of Tourism Products on the background of the experience economy[J].Journal of Liaoning Institute of Science and Technology,2009,11(4):40-41,25. |
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| Authors: | Yu xue |
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| Institution: | Yu xue(Dept.of Foreign Language,Liaoning Institute of Science , Technology,Benxi,Liaoning,117022,China) |
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| Abstract: | With the advent of the Experience Economy,Experiential Marketing also appears.Tourism products should change the traditional marketing concept and use the suitable tactics of Experiencing Marketing.Based on the age of the experiencing-based economy,analysis the need of the implementation of experiencing Marketing of the tourism products;.the article pust up some tactics on the development of the l tourism products. |
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| Keywords: | experiencing economy experiencing marketing tourism products the tactics of experiencing marketing |
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