| 关系专用性投资、关系质量与合作绩效 |
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| 引用本文： | 武志伟,陈莹.关系专用性投资、关系质量与合作绩效[J].预测,2008,27(5). |
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| 作者姓名： | 武志伟 陈莹 |
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| 作者单位： | 1. 南京大学,经济学系,江苏,南京,210093
2. 南京大学,工程管理学院,江苏,南京,210093 |
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| 摘 要： | 本文通过搜集江苏等地148家企业的数据,利用结构方程模型对我国合作企业间关系专用性投资、关系质量与合作绩效之间的关系进行实证研究.结果表明,普通关系专用性投资和人情关系投资之间存在相互促进的关系;普通关系专用性投资可以显著提高关系持久性和关系公平性,人情关系投资则对关系强度的提升具有正面影响;关系持久性和关系公平性对合作绩效的提升也表现出明显的正向作用.
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| 关 键 词： | 普通关系专用性投资 人情关系投资 关系质量 合作绩效 |
Relationship Asset Specific Investment,Relationship Quality and Cooperative Performance |
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| WU Zhi-wei,CHEN Ying.Relationship Asset Specific Investment,Relationship Quality and Cooperative Performance[J].Forecasting,2008,27(5). |
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| Authors: | WU Zhi-wei CHEN Ying |
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| Abstract: | In this paper,on the basis of collecting the data of 148 firms in Jiangsu,we have analyzed the relation of relationship asset specific investment,relationship quality and cooperative performance using SEM.The result shows that there is a positive interaction between general relationship asset specific investment and guanxi investment;General relationship asset specific investment can improves relationship duration and relationship symmetry;Guanxi investment has a positive effect on relationship strength;Relationship duration and relationship symmetry have obvious positive effect on cooperative performance. |
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| Keywords: | general relationship asset specific investment guanxi investment relationship quality cooperative performance |
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