| 体育新闻娱乐异化现象成因及对策分析 |
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| 引用本文： | 齐星,;程传银,;杨小帆.体育新闻娱乐异化现象成因及对策分析[J].体育科技,2014(5):6-7. |
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| 作者姓名： | 齐星 ;程传银 ;杨小帆 |
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| 作者单位： | [1]南京师范大学体育科学学院,江苏南京210046; [2]陕西师范大学体育学院,陕西西安710062 |
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| 基金项目： | 陕西省哲学社会科学基金项目（体育类）（12P009）. |
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| 摘 要： | 从体育新闻娱乐化概念以及存在问题入手，通过文献研读、逻辑分析法等，对国内体育新闻娱乐异化现象进行了深入解析。认为商业价值驱动、法治管理不足等是导致体育新闻娱乐异化现象的原因。针对当前体育新闻娱乐异化现象，提出理性思考，包括建构正确的媒体价值观、培养正确的受众价值观等，旨在为改善和提高国内体育新闻传播质量提供理论依据。
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| 关 键 词： | 体育新闻 传媒业 体育 娱乐 |
The Causes and Countermeasures Study of Sports News Entertainment |
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| Institution: | QI Xing, etal. (PE College of Nanjing Normal University, Nanjing 210046, Jiangsu, China) |
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| Abstract: | Starting from the concept and existing problems of sports news entertainment, this article analyzes the phenomenon of sports news entertainment in China based on documentation and logical analysis. According to analysis, social value creation and law management deficiencies are believed to be factors of this phenomenon. Putting forward a rational reflection on how to solve the problem is intended to provide the theories basis for improving and enhancing disseminating quality of national sports news, which include handling the relationship between spirit and interests properly and cultivating correct media values of audiences. |
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| Keywords: | sports news the media industry sports entertainment |
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