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| Abstract: | SUMMARY Key trends and players are changing the information content industry. In her keynote address to NASIG, Leigh Watson Healy provided a “20,000-foot” view of the content industry past, present, and future. Drawing from her experience in the field of educational information and from research conducted by Outsell, Inc., a marketing and research firm focusing on all aspects of the information content industry, Healy invited the audience to challenge the assumptions presented, and encouraged NASIG members to think about the dramatic changes in store for vendors, buyers, and end users of information. |
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