The Secret Power of Community Connections |
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| Abstract: | The need for libraries to take a new approach to community relations and marketing is based on demographic changes taking place throughout the US.. and new basic competencies and skills required for people in the job market by the year 2000. By developiig their cultural awareness, community relations expertise and marketing skills, libraries and librarians can maintain and enhance their value as information centers and specialists. As a basic principl,e, developing and maintaining community connections can enhancc: almost every aspect of library service, including access, collection development, staff development and recruitment, programs imd services, awareness, funding, and evaluation. The future role of libraries and librarians depends on their ability to connect with their communities, develop their marketing savvy, and adapt to the changing information needs of their communities. |
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