Abstract: | SUMMARY RSS technology is growing in popularity among libraries as a way to distribute, or syndicate, information about new electronic resources and Web content to users. “Really Simple Syndication” is an effective communication tool for libraries because it supplies the user with to up-to-date links and announcements on the library Web site after only one initial setup function. RSS does not require the user to make frequent visits to the library Web site for updated information; rather, it gathers content from any Web sites designated by the user, and delivers news to the users in an aggregated format. The benefits of RSS are that the software to setup the service is often free for downloading and many users are already familiar with the application. The “orange button” now present on so many commercial Web sites ranging from news sites to blogs is gaining a presence on library Web sites. |