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Internet Engineering Reference-An Academic Strategy
Abstract:Summary

The McKinney Engineering Library has always been an activist library-we play to win and winning means providing users with high quality help whenever and wherever they need it. This paper describes a multi level strategy for reaching out to engineering users wherever they are. This strategy includes the creation of several kinds of web based tools including: a full online tutorial aimed at new graduate students, specialized exploratory tutorials aimed at users who need only a quick introduction in how to use a specific tool, and topic guides on cross disciplinary design topics. An integrated part of our strategy is an aggressive marketing plan geared toward reminding our users that the Engineering Library and its website are THE places to find information and help. We have changed our thinking-the web makes the library remote from its users, not the Otherway around.
Keywords:Internet  Web-based instruction  online tutorial  reference service  marketing  Engineering Library
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