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“Sprouting” the Couch Potato: Techniques to Increase the Effort Learners Invest in Video-Based Materials
Authors:Katherine S Cennamo
Abstract:Although videotapes are a popular instructional medium in the training environment, viewers often adopt a passive stance toward learning from video. Viewers perceptions of video as a passive, “easy” medium may minimize the information they gain from video-based instruction. If instructional designers and trainers want to encourage the “couch potato” to process the content of a video-based lesson in an active manner, they should make sure that their lessons are designed to facilitate this process. This article discusses the relationship of mental effort to achievement, provides recommendations for designing video-based materials to increase the effort learners invest in the instruction, and presents a list of practical techniques for increasing learners' mental effort and achievement that can be incorporated into lessons that include video-based materials.
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