| 中国体育用品业发展前途的探索与研究 |
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| 引用本文： | 聂清德.中国体育用品业发展前途的探索与研究[J].安徽体育科技,2004,25(3):71-73. |
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| 作者姓名： | 聂清德 |
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| 作者单位： | 湖南师范大学体育学院,湖南,长沙,410081 |
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| 摘 要： | 运用文献资料法、比较法,论述了中国体育用品企业的发展历史:70年代和90年代人们对体育品牌认知的差异,"李宁"牌体育用品的兴起;提出了当前遇到的问题:体育用品市场竞争激烈,国内用品企业竞争力不足,国内人们对国内体育品牌认识的误区,体育用品的达标问题;对当前体育用品企业的发展发表了看法:加大科研人才的培养力度,提高研发能力,研发具有适应本国运动市场的体育用品,实现个性化服务,加强知识产权保护意识,加强产品的标准化生产.
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| 关 键 词： | 体育用品企业 奥运会 体育品牌 |
Research on the Perspectives of the Development of Chinese Sports lndustry |
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| Nie Qingde.Research on the Perspectives of the Development of Chinese Sports lndustry[J].Journal of Anhui Sports Science,2004,25(3):71-73. |
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| Authors: | Nie Qingde |
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| Abstract: | s By the methods of literatural review and comparison this paper discusses the history of Chinese sports industry. It analyzes the difference of people's views on sports brand between in 1970s and 1990s and the rising of Lining brand sports requisites. It puts forward the problems now the manufacturers face: The fierce competition in sports requisites market, the impotence of domestic manufacturing corporations. The problem of people's false understanding of native sports trade marks and the difficulty of Chinese sports requisites to reaching standard. It makes some suggestions on the development of today's sports requisite manufacturers: enhancing the cultivation of researchers, increasing researching and developing abilities, devising products that suit domestic sports market best, providing individualized services increasing awareness of intellectual property protection and strengthening the standardized producing of their goods. |
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| Keywords: | the sports industry Olympics sportsbrand |
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