Assessing cultural values: developing an attitudinal scale |
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| Authors: | Andy S Choi Franco Papandrea Jeff Bennett |
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| Institution: | (1) Environmental Management and Development Programme, Crawford School of Economics and Government, Australian National University, Canberra, ACT, 0200, Australia;(2) Communication and Media Policy Institute, University of Canberra, Building 1, Canberra, ACT, 2601, Australia |
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| Abstract: | Effective measurement of cultural value is often elusive because of its multidimensional nature. It is also influenced by
sociodemographic characteristics (manifest variables) and attitudinal characteristics (latent variables) of populations. While
the former is easily available to researchers, the latter has not been fully studied. This paper suggests the use of a cultural
worldview scale that was developed to measure cultural attitudes of people, using factor and cluster analysis. Four factors
comprise the scale: cultural linkages, recognition of cultural values, cultural loss and preservation of traditions and customs.
Some advantages of using this scale are demonstrated, and relationships with sociodemographic variables are investigated.
Managerial and policy implications are discussed.
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| Keywords: | Attitude-behaviour Cultural worldview scale Scale development Factor analysis Population segmentation Nonmarket valuation |
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