| 谈知识经济时代企业营销战略的创新思维 |
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| 引用本文： | 侯冬玲.谈知识经济时代企业营销战略的创新思维[J].平原大学学报,2002,19(2):86-87. |
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| 作者姓名： | 侯冬玲 |
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| 作者单位： | 新乡工业贸易学校,河南,新乡,453000 |
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| 摘 要： | 中国成功加入WTO组织必将给中国的企业带来巨大的商机，但同时也面临着困难与挑战。企业经营理念、营销战略及其产品结构调整必须适应时代发展的要求。尤其要在营销战略、思想创新和目标创新方面做好章。企业市场营销环境的变化，需要探索知识经济时代企业营销战略的新思维。
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| 关 键 词： | 创新思维 知识经济 企业营销战略 营销环境 产销关系 |
| 文章编号： | 1008-3944(2002)02-0086-02 |
| 修稿时间： | 2001年12月5日 |
In novating ideas about enterprise distribution strategy in knowledge economy age |
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| Hou,Dongling.In novating ideas about enterprise distribution strategy in knowledge economy age[J].Journal of Pingyuan University,2002,19(2):86-87. |
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| Authors: | Hou Dongling |
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| Abstract: | Being a member of WTO,China has a great opportunity to step into world. Many businesses have to meet the challenges and difficulties Our businesses managing concept.marketing strategy and production constructions must adapt to the modern world development,especially do some changes in strategy,concept and creation.This article gives some new ideas for the knowledge economy by analyzing the marketing environment. |
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| Keywords: | knowledge economy enterprise distribution strategy exploration |
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