| 略论公益广告的写作艺术 |
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| 引用本文： | 王桂宏.略论公益广告的写作艺术[J].云南电大学报,2001,3(4):54-56. |
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| 作者姓名： | 王桂宏 |
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| 作者单位： | 连云港广播电视大学,江苏,连云港,222000 |
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| 摘 要： | 公益广告对推动社会的发展，人类明的进步起着日益重要的作用，一则成功能公益广告能让人耳目一新，精神为之一振，受到鼓舞而自觉地约束、规范自己的行为，公益广告的写作同样需要讲究新颖贴切、形象生动等艺术手法，注重语言技巧。
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| 关 键 词： | 公益广告 写作艺术 语言巧 |
| 文章编号： | 1009-4814(2001)04-0054-01 |
| 修稿时间： | 2000年11月3日 |
On the Writing Art of Public Welfare Advertisement |
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| WANG Gui-hong.On the Writing Art of Public Welfare Advertisement[J].Journal of Yunnan Rty University,2001,3(4):54-56. |
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| Authors: | WANG Gui-hong |
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| Abstract: | Public welfare advertisement plays an increasingly important role in the development of society and the progress of human civilization. One successful public welfare advertisement is pleasant to people' s eyes and meanwhile encourages people to restrain themselves and behave themselves properly. The writing of public welfare advertisement also needs the art of new senses, apt words and lively images and lays stress on linguistic skill. |
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| Keywords: | public welfare advertisement writing art |
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