| 对外宣传基层路线的经验、理论与策略研究 |
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| 引用本文： | 薛毅帆,曹培鑫.对外宣传基层路线的经验、理论与策略研究[J].传媒观察,2021(1). |
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| 作者姓名： | 薛毅帆 曹培鑫 |
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| 作者单位： | 中国传媒大学电视学院 |
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| 基金项目： | 2019年北京社科基金项目“党报理论的学术话语、政治话语、大众话语的互动关系研究”(19XCA001)资助成果。 |
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| 摘 要： | 在"一带一路"和"中非合作"的背景下,"第四世界"是我国当前对外传播工作的重要对象。"第四世界"本身落后贫乏的媒介生态,要求我们在对其进行外宣活动时,应当探索出不同于驻外媒体、孔子学院等正式平台的其他机制。本文根据马拉维录像厅和新中国初期读报组这两种基层媒介实践,提出我们在对"第四世界"进行国家形象传播时,可以将"群众路线"创造性地应用于对外传播实践中,尝试搭建驻外录像厅这种另类的媒介实践路径。
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| 关 键 词： | “第四世界” 中国形象 基层路径 驻外录像厅 |
Mass Line in International Communication:Experience,Theory and Strategy |
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| Authors: | Xue Yifan Cao Peixin |
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| Abstract: | In the context of the Belt and Road Initiative and China-Africa Cooperation,the "Fourth World" has become a crucial object of external communication.The backward media ecosystem in the "Fourth World" requires alternative institutions for the official platforms of foreign-posted media and Confucius Institutes for external communication.This article,based on two grassroots media practice of videorooms in Malawi and newspaper reading groups in the early days of the PRC,argues that the Mass Line could be creatively applied to the external communication,and we can try to build videorooms in foreign countries as an alternative path of media practice in national image communication with the "Fourth World". |
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| Keywords: | the"Fourth World" the image of China grassroots path foreign-posted videorooms |
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