| 杭州富阳运动休闲产业品牌发展的实证研究 |
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| 引用本文： | 邵明虎.杭州富阳运动休闲产业品牌发展的实证研究[J].安徽体育科技,2014(6):16-18. |
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| 作者姓名： | 邵明虎 |
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| 作者单位： | 浙江树人大学基础部,浙江杭州310015 |
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| 基金项目： | 浙江省社科联资助项目：杭州富阳运动休闲产业品牌发展的实证研究,项目编号：2011N109 |
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| 摘 要： | 杭州富阳运动休闲产业已初具规模,通过调查分析表明:运动休闲产品制造企业规模以小型为主,民营资本占主导地位;产品种类齐全,运动休闲健身器材、运动休闲服装优势明显;开业时间主要集中在90年代;产业集群现象明显。名牌总数少,中高端品牌缺乏。在品牌战略上应选择区域发展战略、梯度品牌战略、品牌文化创新战略。
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| 关 键 词： | 运动休闲产业 品牌 杭州富阳 |
Demonstrative Research On Development Of The Sports Leisure Industry Brand In Fuyang Hangzhou |
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| Shao Minghu.Demonstrative Research On Development Of The Sports Leisure Industry Brand In Fuyang Hangzhou[J].Journal of Anhui Sports Science,2014(6):16-18. |
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| Authors: | Shao Minghu |
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| Institution: | Shao Minghu(The Basic Department of Zhejiang Shuren University, Hangzhou, Zhejiang 310015) |
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| Abstract: | Sports leisure industry has begun to take shape in Fuyang Hangzhou,the investigation and analysis show that sports and leisure products manufacturing enterprises to small scale,private capital accounted for a dominant position; product type complete,sports and leisure fitness equipment,sports and leisure apparel advantage is obvious; the opening time mainly concentrated in the ninety ’s industrial cluster phenomenon is obvious. The total number of brands in the high- end brand is little,lack of. We should choose the strategy of regional development,gradient of brand strategy,innovation of brand culture strategy in brand strategy. |
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| Keywords: | sport leisure industry brand Fuyang Hangzhou |
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