| 多重视野下的奥运体育展示传播——兼议大型综合赛事体育展示传播的特点 |
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| 引用本文： | 李金宝.多重视野下的奥运体育展示传播——兼议大型综合赛事体育展示传播的特点[J].成都体育学院学报,2016(1):23-27. |
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| 作者姓名： | 李金宝 |
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| 作者单位： | 南京体育学院,江苏 南京,210014;南京师范大学,江苏 南京210097 |
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| 基金项目： | 江苏省哲学社会科学基金，江苏省优势学科资助项目 |
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| 摘 要： | 通过资料分析法、文献综述法、逻辑归纳法,回顾奥运体育展示的发展历程,对南京青奥会体育展示工作进行个案研究,简述了奥运传播过程中的体育展示功能,提出体育展示是体育文化创意性传播和赛事包装艺术化传播;研究了体育展示组织内和组织外的传播模式,着重分析了体育展示的受众、传播内容、传播媒介、传播效果等元素的特点;展望了运动项目与主办国(地区)文化的高度融合、体育展示内容视觉化呈现、新媒体技术强化观众互动的体育展示发展趋势.
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| 关 键 词： | 体育展示 创意传播 传播模式 南京青奥会 |
A Multi-perspective Study of Sports Display Communication——Discussion of the Characteristics of Sports Display Communication in Large-scale Comprehensive Sports Events |
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| Abstract: | Through data analysis, literature review and inductive inference, the paper conducts a multi-perspective study of sports display communication. The paper first reviews the evolvement of sports display. Then using the sports display at the Nanjing Youth Olympic as a case, the paper analyses the function of sports display in Olympic communication and puts forward that sports display is creative communication of sports culture and artistic communication of sports events. The paper also analyses the communicative mode within and outside sports display organization and the characteristics of audience, contents, media and effect in sports display in particular. Finally the paper makes a prediction on the development trend of sports display including the deep integration of sports event culture and host country's ( region's) culture, the visualization of sports display contents, and the audience interactivity through new media technologies. |
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| Keywords: | Sports Display Creative Communication Mode of Communication Nanjing YOG |
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