| 对体育用品营销策略的研究 |
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| 引用本文： | 肖鹏.对体育用品营销策略的研究[J].哈尔滨体育学院学报,2005,23(2). |
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| 作者姓名： | 肖鹏 |
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| 作者单位： | 西北师范大学体育学院,甘肃,兰州,730070 |
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| 摘 要： | 从企业开发、经营运作体育市场的角度,以市场营销学、体育学为基点,对体育用品的营销策略进行了研究。
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| 关 键 词： | 体育用品 营销 策略 |
Study on the Tactics of Managing and Selling of Sports Goods |
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| Authors: | Xiao Peng |
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| Abstract: | The article on the basis of developing business and operating sports market,based on the subject of marketing and sports,makes a careful study on tactics of managing and selling of sports goods. |
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| Keywords: | sports goods managing and selling strategy |
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