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知识类信息消费的边际效用分析
引用本文:娄策群,王颖.知识类信息消费的边际效用分析[J].图书情报工作,2009,53(6):126-129.
作者姓名:娄策群  王颖
作者单位:华中师范大学信息管理系
摘    要:在阐述知识类信息消费边际效用的相关理论的基础上,论述知识类信息消费边际效用变化的基本规律, 分析不同认知水平消费者知识类信息消费边际效用的差异。认为知识类信息消费的边际效用符合先递增后递减的规律;与较低认知水平消费者相比,较高认知水平的消费者边际效用增加速度较快,边际效用最大值更大,但边际效用下降的速度也较快。

关 键 词:信息消费  边际效用  知识类信息  
收稿时间:2008-07-22
修稿时间:2008-10-14

An Analysis of Marginal Utility for Knowledge-Information Consumption
Lou Cequn,Wang Ying.An Analysis of Marginal Utility for Knowledge-Information Consumption[J].Library and Information Service,2009,53(6):126-129.
Authors:Lou Cequn  Wang Ying
Abstract:On the basis of treating the correlative theory of the marginal utility for knowledge-information consumption , this paper discusses the basic law of the marginal utility for knowledge-information consumption, and analyses the difference of the marginal utility for knowledge-information consumption in consumers whose cognitive level are different. It thinks that the law of marginal utility for knowledge-information comsumption is firstly increasing then decreasing. And the authors suppose that the increased speed of marginal utility for high-cognitive consumers is faster than low-cognitive consumers, and also the maximum marginal utility is greater, but the deceased speed of marginal utility is more quickly.
Keywords:information consumption  marginal utility  knowledge - information  
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