| 传统文化对现代广告的影响 |
| |
| 引用本文： | 马静,王君,李中昕.传统文化对现代广告的影响[J].绵阳师范学院学报,2012,31(7):86-89. |
| |
| 作者姓名： | 马静 王君 李中昕 |
| |
| 作者单位： | 贵州大学人文学院,贵州贵阳,550025 |
| |
| 摘 要： | 传统文化与现代广告有着密切的关系,传统文化为现代广告提供了智力支持和精神动力,现代广告为传统文化注入了新鲜血液,并推动传统文化的发展。传统文化对现代广告有着重要的影响,传统习俗、传统文学艺术、传统价值观念与现代广告都有着不解之缘。现代广告离不开传统文化,正是传统文化的深厚内涵,使得现代广告事业发展的更为迅速和强健。
|
| 关 键 词： | 传统文化 现代广告 中国元素 传统理念 |
The Influence of Traditional Culture on Modern Advertising |
| |
| MA Jing,WANG Jun,LI Zhong-xin.The Influence of Traditional Culture on Modern Advertising[J].Journal of Mianyang Normal University,2012,31(7):86-89. |
| |
| Authors: | MA Jing WANG Jun LI Zhong-xin |
| |
| Institution: | (School of Humanities,Guizhou University,Guiyang,Guizhou 550025) |
| |
| Abstract: | Traditional culture has close links with modern advertising and provides the latter with intelligence and intellectual impetus,while modern advertising injects the fresh blood to traditional culture and promotes its development.Traditional culture has important impacts on modern advertising,with the close tie between modern advertising and traditional customs,traditional literature and arts,and traditional values.The modern advertising can’t exist without traditional culture;it is just the profound meaning of traditional culture that makes the modern advertising industry develop rapidly and sturdily. |
| |
| Keywords: | Ttraditional culture modem advertising Chinese elements traditional idea |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
