| 影视传媒中的体育文化元素价值研究 |
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| 引用本文： | 温丙帅.影视传媒中的体育文化元素价值研究[J].河北体育学院学报,2013(6):50-53. |
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| 作者姓名： | 温丙帅 |
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| 作者单位： | 苏州经贸职业技术学院,江苏苏州215009 |
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| 摘 要： | 体育传媒是传媒产业和体育文化结合的产物.从分析中国体育文化的历史性、传统性、民族性和融合性等特征入手,对体育文化元素在影视作品导演构思策略、叙事结构、叙事策略中的运用及其人文价值等进行解析,在此基础上,指出我国体育影视传媒的发展需要提高导演对体育文化的了解和认知程度,制定相关政策导向,正确处理艺术价值与商业价值之间的关系.
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| 关 键 词： | 影视传媒 体育文化元素 构思策略 叙事结构 叙事策略 人文价值 |
The Research on Sports Cultural Elements Value in TV and Movies Media |
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| WEN Bing-shuai.The Research on Sports Cultural Elements Value in TV and Movies Media[J].Journal of Hebei Institute of Physical Education,2013(6):50-53. |
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| Authors: | WEN Bing-shuai |
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| Institution: | WEN Bing-shuai (Suzhou Institute of Trade and Commerce, Suzhou 215009, China) |
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| Abstract: | Sports media is the product of combining media industry and the sports culture. On the analysis of the history, tradi tion, nationality and fusion characteristics of Chinese sports culture, this paper parses the design strategy, the narrative struc ture, narrative strategy and its humanistic value of sports culture elements in sports TV and movies media. Based on it, it points out that the development of Chinese sports TV and movies media needs the directors to know more about sports culture, make related policy orientation and deal with the relationship between art value and commercial value in a right way. |
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| Keywords: | TV and movies media sports cultural element design stategy narrative structure narrative strategy humanity value |
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