| 教育电视面临的困境与对策 |
| |
| 引用本文： | 冯一粟.教育电视面临的困境与对策[J].湖南大众传媒职业技术学院学报,2002,2(2):5-8. |
| |
| 作者姓名： | 冯一粟 |
| |
| 作者单位： | 湖南大众传媒职业技术学院,湖南,长沙,410007 |
| |
| 摘 要： | 随着传媒产业化竞争的加剧,我国各级教育电视台都程度不同地陷入困境。目前普遍存在的问题是:节目不好看、频道特色不鲜明、办台方向不明确、创收经营不得力等。如何走出困境?教育电视台应该有自己特色鲜明、血肉丰满的频道形象;能生产出好看、耐看、有趣、有益的节目;应该与其它媒体链接,向其它媒体渗透。
|
| 关 键 词： | 教育电视 困境 思考 |
| 文章编号： | 1671-5454(2002)02-0005-04 |
| 修稿时间： | 2002年6月6日 |
Reflections on Educational Television |
| |
| FENG Yi-Su Hunan Mass Media Vocational Technical College,Changsha Hunan.Reflections on Educational Television[J].Hunan Mass Media Vocational Technical College(Mass Media),2002,2(2):5-8. |
| |
| Authors: | FENG Yi-Su Hunan Mass Media Vocational Technical College Changsha Hunan |
| |
| Institution: | FENG Yi-Su Hunan Mass Media Vocational Technical College,Changsha Hunan 410007 |
| |
| Abstract: | With the challenge in the field of media industry getting hotter and hotter, most of the educational TV sta-tions in China find themselves in a tight corner. There exist the following main problems: 1 the programs are dull; 2 thecharacteristics of the channels are not distinct; 3 the development direction is uncertain; 4 the situation of making profitsand managing is not satisfactory. How to find a wey out of the dilemma is a critical problem that the educational TV sta-tions in China should solve. They should make progress in the upper aspects. |
| |
| Keywords: | educational television dilemma reflection |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
