|
|||||
|
|
Calculating pricing models choices: rising to the challenge |
|
| Authors: | Claire Ginn |
| Institution: | Consortia Sales, Publishers Communication Group
Claire M. Ginn Vice President, Consortia Services Publishers Communication Group 44 Brattle Street, 4th Floor Cambridge, MA 02138 USA Email: cginn@pcgplus.com Website: www.pcgplus.com |
| Abstract: | Creating new prices for online content, combined content (print plus online) and consortia offers is complicated but can boost your publications' circulation and profitability. This article offers an analysis tool to help you begin to sort out whether it is worth the hassle. |
| Keywords: | |