| 从市场供求特征看营销策略转变 |
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| 引用本文： | 孙国宏.从市场供求特征看营销策略转变[J].三门峡职业技术学院学报,2002,1(2):19-20. |
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| 作者姓名： | 孙国宏 |
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| 作者单位： | 河南外贸学校,河南,郑州,470002 |
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| 摘 要： | 营销的引进和传播受市场供求特征和市场机制状况等因素的影响和制约,建国初,我国商品经济不发达,对市场的依赖程度有限,市场观念淡薄。随着我国经济体制改革的深入进行,市场经济体制的初步确立,国际市场的日趋成熟,以市场需求为导向的营销策略带来的必定是我国经济结构的优化和经济效益的提高。
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| 关 键 词： | 市场供求 营销策略 转变 |
| 文章编号： | 1671-9123(2002)02-0019-02 |
| 修稿时间： | 2002年8月18日 |
Observing the Changes of Marketing Strategy through the Features of Demand and Supply of the Market |
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| SUN Guo-hong.Observing the Changes of Marketing Strategy through the Features of Demand and Supply of the Market[J].Journal of Sanmenxia Polytechnic,2002,1(2):19-20. |
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| Authors: | SUN Guo-hong |
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| Abstract: | The introduction and spread of marketing is affected and restricted by such factors as the features of the demand and supply of the market and the mechanisms of the market.During the initial period of the PRC,people almost had no idea about market,China's market economy was underdeveloped and had little dependence on the market.With the deepening of the reform of economic system,establishment of the system of the market economy and the maturity of the international market,the marketing strategy based on the demand and supply of the market will be bound to bring about the optimization of the economic structure and the improvement of the economic performance. |
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| Keywords: | demand and supply of the market marketing strategy change |
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