| 客户关系管理成功因素分析 |
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| 引用本文： | 欧海鹰,覃正,吴军.客户关系管理成功因素分析[J].软科学,2002,16(3):59-60. |
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| 作者姓名： | 欧海鹰 覃正 吴军 |
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| 作者单位： | 西安交通大学,管理学院,陕西,西安,710049 |
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| 基金项目： | 国家自然科学基金资助项目(19872053) |
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| 摘 要： | 客户关系管理(CRM)是当前国内外的研究热点,然而能真正成功实施的企业还是少数。文章从分析CRM的内涵及其意义入手,研究了CRM难以真正实施的原因,并在此基础上提出确保CRM走向成功的关键因素:制定科学的CRM战略规则、建立强大的核心技术、获取有效的组织制度保证。
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| 关 键 词： | 客户关系管理(CRM) 难以实施的原因 数据仓库 关键因素 |
| 文章编号： | 1001-8409(2002)03-0059-04 |
The Analysis on the Key Factors of Successful CRM Practice |
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| OU Hai-ying,QIN Zheng,WU Jun.The Analysis on the Key Factors of Successful CRM Practice[J].Soft Science,2002,16(3):59-60. |
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| Authors: | OU Hai-ying QIN Zheng WU Jun |
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| Abstract: | Customer Relationship Management (CRM)is a focus of management research today.However,only few enterprises succeeded in CRM.Starting from the connotation and significance of CRM,the paper analyzes the cause of difficulty in the implementation of CRM.Based on that,the authors point out the factors of successful CRM,i.e.making scientific CRM strategy,developing powerful core technology,acquiring effective organization system guarantee. |
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| Keywords: | Customer Relationship Management(CRM) cause of difficultly data warehouse key factors |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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