| 传播学视角下武术与瑜伽国际化的比较研究 |
| |
| 引用本文： | 曹萍,张清国,姜付高.传播学视角下武术与瑜伽国际化的比较研究[J].体育科技文献通报,2011,19(11):110-111. |
| |
| 作者姓名： | 曹萍 张清国 姜付高 |
| |
| 作者单位： | 曲阜师范大学日照校区体育教研部,山东日照,276826 |
| |
| 摘 要： | 采用文献资料法、逻辑分析、对比分析等研究方法，从传播学的角度入手，分析武术与瑜伽在国际化传播中传播者、传播内容、传播媒介和受传者四个传播要素的异同。结论：武术国际化传播应以市场为导向调整、丰富传播内容；以政府为主导不断扩大传播群体。
|
| 关 键 词： | 瑜伽 武术 世界 |
Comparative Study on Internationalization of Yoga and Wushu from the Perspective of Mass Communication |
| |
| CAO Ping,ZHANG Qing-guo,JIANG Fu-gao.Comparative Study on Internationalization of Yoga and Wushu from the Perspective of Mass Communication[J].Bulletin of Sport Science & Technology,2011,19(11):110-111. |
| |
| Authors: | CAO Ping ZHANG Qing-guo JIANG Fu-gao |
| |
| Institution: | CAO Ping,ZHANG Qing-guo,JIANG Fu-gao Department of Physical Education,Qufu Normal University,Rizhao 276826,Shandong China |
| |
| Abstract: | Through using the method of literature review,logical analysis and comparative analysis,from the perspective of mass communication,this paper analyzes the similarities and differences between Wushu internationalization and Yoga's in the four factors,communicator,communication content,and mass media.It concludes thatWushu international communication should be market-oriented adjustments,rich content of communication and expand government-led mass communicators. |
| |
| Keywords: | Yoga Wushu world |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
