| 服装设计的市场细分 |
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| 引用本文： | 张海晨.服装设计的市场细分[J].金陵科技学院学报(社会科学版),2007,21(4):86-89. |
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| 作者姓名： | 张海晨 |
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| 作者单位： | 金陵科技学院艺术学院,江苏,南京,210001 |
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| 摘 要： | 服装行业应依据消费者着装需要上的差异,对服装市场进行细分。有了必要的市场细分,服装企业就可以明确自己的产品定位,服装设计人员也就可以明确自己的消费对象,并分析他们在着装方面的需要,针对设计对象的实际需要,制定服装产品应达到的目标,提出能满足目标消费者需要的服装设计方案,并由此形成服装产品个性。
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| 关 键 词： | 市场细分 服装产品定位 着装需要 满足需要 产品个性 |
| 文章编号： | 1673-131X(2007)04-0086-04 |
| 修稿时间： | 2007年9月14日 |
Market Segment of Fashion Design |
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| ZHANG Hai-chen.Market Segment of Fashion Design[J].Journal of Jinling Institute of Technology :Social Science Edition,2007,21(4):86-89. |
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| Authors: | ZHANG Hai-chen |
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| Abstract: | The fashion industry should subdivide the market based on the dressing requirement of the consumer.Having the necessary market segment,the fashion industry can make clear their own merchandise location,and analyze what the consumers want.With the consumer's practical needs,the fashion industry can also make the target of the fashion merchandise,and put forward the plan of fashion design to meet the consumer's demands,so the merchandise has its own character. |
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| Keywords: | market segment fashion location dressing requirement meeting the demands merchandise character |
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