| 品牌之路：中国高等职业教育发展道路之探索 |
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| 引用本文： | 张宝蓉.品牌之路：中国高等职业教育发展道路之探索[J].河南职业技术师范学院学报(职业教育版),2004(1):17-19. |
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| 作者姓名： | 张宝蓉 |
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| 作者单位： | 厦门大学,福建,厦门,361005 |
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| 摘 要： | 忽如一夜春风来,千家万户谈品牌。"品牌"一词在不知不觉间已成为影响人们生活态度和观点的关键词之一。在中国高等教育发展中;;各高职院校同样要树立品牌理念、锻造特色品牌、制定出奇制胜的品牌经营策略;;方能在激烈的高等教育市场中独树一帜。
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| 关 键 词： | 高职院校 品牌定位 品牌特色 品牌经营 |
| 文章编号： | 1008-7516(2004)01-0017-03 |
| 修稿时间： | 2003年12月12 |
The road of brand:the development of higher vocational education in China |
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| ZHANG Bao-rong.The road of brand:the development of higher vocational education in China[J].Journal of Henan Vocation-Technical Teachers College(Vocational Education Edition),2004(1):17-19. |
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| Authors: | ZHANG Bao-rong |
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| Abstract: | Thousands of families talk about brand as spring wind comes at one night. The word "brand" has become a which influences the attitudes and ideas of ordinary people unconsciously. Each higher vocational college should build up the brand idea, forge brand characteristics, establish management strategies of brand which can defeat other higher vocational colleges by surprise actions if they want to develop one school of their own in the drastic competition in higher education. |
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| Keywords: | higher vocational education brand identity brand characteristics brand management |
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