| 对电大广告专业课程教学的几点思考 |
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| 引用本文： | 田甜.对电大广告专业课程教学的几点思考[J].湖南广播电视大学学报,2010(2):87-88. |
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| 作者姓名： | 田甜 |
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| 作者单位： | 湖南广播电视大学,湖南长沙,410004 |
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| 摘 要： | 本文以湖南电大广告专业教学实践为个案,探讨广告专业学习者多样性对课程教学的影响,分析了网上教学和面授教学实施过程中出现的问题,针对突出远程教育广告专业教学特色提出了建议。
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| 关 键 词： | 广告专业 课程教学 实践环节 |
The Thinking on Teaching for Advertisement Major in TV University |
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| TIAN Tian.The Thinking on Teaching for Advertisement Major in TV University[J].Joournal of Hunan Radio and Televistion University,2010(2):87-88. |
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| Authors: | TIAN Tian |
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| Abstract: | This paper,based on the advertising specialty teaching practice of Hunan TV University,makes an exploration of the impact of diverse advertising learners on the curriculum teaching,analysis of the problems of online learning and face to face teaching in their implementation process.In order to comprehensively promote the development of advertising specialty of TV University,this paper also presents some recommendations on how to effectively display the teaching characteristics of advertising specialty in distance education.. |
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| Keywords: | advertising specialty curriculum teaching practice links |
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