Cirque du Freak |
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| Authors: | Miriam Rivett |
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| Institution: | (1) School of Arts, Middlesex University, North London, United Kingdom |
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| Abstract: | Cirque du Freak, The Saga of Darren Shan Book 1, was published in the United Kingdom in January 2000. It was billed as first in a projected series of over 24 separate installments; part five, Trials of Death came out in the UK in October 2001. The series is now published in fifteen countries worldwide; Book One made the U.S. bestseller list in April 2001. This article considers the marketing strategies that underpin the success of the series. |
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| Keywords: | Cirque du Freak Darren Shan publishing and marketing strategies |
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