| 陕西秦岭旅游景区认知与选择偏好研究 |
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| 引用本文： | 田祥利,宋保平,延军平.陕西秦岭旅游景区认知与选择偏好研究[J].资源科学,2010,32(5):873-879. |
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| 作者姓名： | 田祥利 宋保平 延军平 |
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| 作者单位： | 陕西师范大学旅游与环境学院,西安,710062 |
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| 基金项目： | 国家自然科学基金，陕西省秦岭旅游发展专项规划项目，陕西师范大学研究生培养创新基金 |
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| 摘 要： | 在大尺度区域旅游规划兴起背景下，本研究以陕西省秦岭旅游发展专项规划为例，基于客源群体差异角度,运用认知度和偏好度等值线图对大区域旅游景区认知和选择偏好规律进行了探究，结果表明：①成熟型和稳定型旅游景区形成认高知度聚集区，成长型和开发型旅游景区形成低认知度分散区；②旅游景区选择偏好形成聚集区和辐射区,数量选择偏好存在差异，旅游景区空间显示偏好与交通通达性密切相关；③大区域旅游景区认知度和选择偏好度存在正相关关系，形成了以认知为基础的旅游景区偏好和出游倾向。
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| 关 键 词： | 客源群体 Kriging方法 景区认知 选择偏好 秦岭 |
| 收稿时间： | 7/7/2009 12:00:00 AM |
A Study on Cognition and Choice Preference on Tourism Scenic Spots in Large-Scale Region Based on a Perspective of Tourist Groups |
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| TIAN Xiangli,SONG Baoping and YAN Junping.A Study on Cognition and Choice Preference on Tourism Scenic Spots in Large-Scale Region Based on a Perspective of Tourist Groups[J].Resources Science,2010,32(5):873-879. |
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| Authors: | TIAN Xiangli SONG Baoping and YAN Junping |
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| Abstract: | In the context of increasing large-scale tourism planning, taking the tourism development planning of Qinling Mountains in Shaanxi Province, China, as an example, this paper aims to explore the mechanism of cognition and choice preference behavior on tourism scenic spots in large-scale regions from a perspective of tourist groups. Some conclusions were drawn that: 1) cognition contour maps of tourism scenic spots with respect to different tourist groups were derived using the Kriging interpolation method. It was found that the northern foot of Qinling Mountains formed four higher-accumulated zones such as Mountain Huashan with a cognition value of 3.5, Mountain Taibai 3.4, Mountain Lishan 3.2 and Mountain Zhongnanshan 3.0. The southern slope of Qinling Mountains formed the tomb of Marquis Wu 3.25 in Hanzhong City. The cognition values of different tourism scenic spots in the cities of Ankang, Shangluo and Baoji west were found to be relatively lower, resulting in lower-scattered zones. It could be concluded that mature and stable tourism scenic spots generally form higher-accumulated zones whereas growing and developing tourism scenic spots form lower-scattered zones. Meanwhile, the cognition of tourism scenic spots for different tourist groups varied greatly, with showing higher values for the actual tourist groups but lower ones for the potential tourist groups for the same type of tourism scenic spots; 2) as for the choice preference contour maps of tourism scenic spots with respect to different tourist groups, the choice preference of tourism scenic spots formed agglomeration zones and radiation zones. The northern foot of Qinling Mountains formed four agglomeration zones such as Mountain Huashan with a value of 0.24, Mountain Taibai 0.23, Mountain Lishan 0.23 and Mountain Zhongnanshan 0.22. The southern slope of Qinling Mountains formed radiation zones such as Jinsixia National Forest Park 0.045, Zibaishan National Forest Park 0.023, National Nature Reserve tourist areas 0.02 and national key cultural relics protection units 0.01. It was also found that the choice preference contour lines were basically convergent to the traffic routes in Qinling Mountains, and the spatial preference for tourism scenic spots was closely related to accessibility. Meanwhile, the number of choice preference of tourism scenic spots for different tourist groups was different. The actual tourist groups chose a variety of tourism scenic spots while the potential tourist groups chose a single side of the same type of tourism scenic spots; and 3) there exists overlapping regions between the cognition contour and choice preference contour maps. It is indicated that there is a positive correlation between cognition and choice preference of tourism scenic spots in large-scale regions. |
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| Keywords: | Tourist groups Kriging interpolation Tourism scenic spots cognition Choice preference |
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