| 连锁经营的优势探讨 |
| |
| 引用本文： | 张念.连锁经营的优势探讨[J].河南广播电视大学学报,2003,16(2):33-34. |
| |
| 作者姓名： | 张念 |
| |
| 作者单位： | 郑州工程学院工商管理系,河南,郑州,450052 |
| |
| 摘 要： | 连锁经营作为一种现代的组织形式和经营方式，被当今发达国家广泛采用。从理论方面和连锁经营的基本特征方面分析其拥有优势的原因，使我们对连锁经营有更深刻的了解，以期对我国连锁经营的健康发展有所帮助。
|
| 关 键 词： | 连锁经营 规模效益 营销 物流学 分销活动 经营管理 |
| 文章编号： | 1671-2862(2003)02-33-02 |
| 修稿时间： | 2002年11月28 |
Study on the Superiority of Chain Operation |
| |
| ZHANG Nian.Study on the Superiority of Chain Operation[J].Journal of Henan Radio & TV University,2003,16(2):33-34. |
| |
| Authors: | ZHANG Nian |
| |
| Abstract: | Chain operation has been used widely as modern organization mode and operation mode in developed countries. It is very important to study the superiority of chain operation in the field of theory and its basic characteristic. The author wishes that chain operation should be studied more deeply to promote the development of chain operation smoothly in our country. |
| |
| Keywords: | chain operation scale effect operation basic characteristics |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
