| 体育媒介广告经营策略研究 |
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| 引用本文： | 徐重午.体育媒介广告经营策略研究[J].搏击·武术科学,2014(9):119-121. |
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| 作者姓名： | 徐重午 |
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| 作者单位： | 成都体育学院新闻系,四川 成都,610041 |
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| 摘 要： | 体育媒介是商业信息和媒体发生一定联系的体育精神、人物、组织、赛事等的统称。体育媒介因体育的迅速发展而发展。文章从体育媒介的概念入手,对体育媒介市场以及广告定位做了简要阐述,并浅析了体育媒介的广告经营策略。文章认为,不同体育媒介的广告需要不同的策划,只有广告与体育媒介完美的结合,才能在最大程度上对商品起到宣传作用。
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| 关 键 词： | 体育媒介 广告 经营策略 |
On the Advertising Business Strategy of Sports Media |
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| Xu Chongwu.On the Advertising Business Strategy of Sports Media[J].BOJI(WUSHUKEXUE),2014(9):119-121. |
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| Authors: | Xu Chongwu |
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| Institution: | Huang Youde (Wushu College,Shanghai Sport University, Shanghai 200438,China) |
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| Abstract: | Through the understanding of the present situation that the middle aged and elderly do morning exercise in Jishou squares, the paper provides some helpful suggestions for relevant departments to strengthen physical exercises in the elderly. The study mainly uses questionnaire survey, which is mainly carried out from three parts： sex and age of the people who do morning exercise; the sport choice, the instruction choice and the time of morning exercise; the injury situations of the people who do morning exercise. The results show that： firstly, among the people who do morning exercise, female are obviously more than male; secondly, the persons who insist on doing morning exercise are always possessing strong exercise consciousness; thirdly, almost half of the people don＇t receive professional guidance, they mainly choose Wushu and Tai Chi to practice; fourthly, the parts that people damage focuses on leg knees, the main reason is that their understanding of the knowledge of sports injury is not enough and they are lack of professional guidance, full preparation activity and relaxation exercises, etc. This paper suggests that our city should build and perfect fitness management system and service system of the middle aged and elderly, digging more exercise programs, improving the self-protection consciousness of the people who do morning exercise, giving full play to the local physical institutions the radiation function, etc. |
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| Keywords: | sports media advertising business strategy |
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