| 中国传统色彩文化对企业形象设计的启示 |
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| 引用本文： | 张燕.中国传统色彩文化对企业形象设计的启示[J].新闻界,2009(3). |
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| 作者姓名： | 张燕 |
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| 作者单位： | 辽宁师范大学文学院,大连,116081 |
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| 摘 要： | 本文追溯了中国传统色彩文化形成和发展的历史进程,深入分析了传统色彩文化产生发展的历史背景和根源,并从民族性和国际性两方面,阐释了传统色彩文化对现代企业形象设计的启示.
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| 关 键 词： | 传统色彩文化 企业形象设计 启示 |
On the Enlightenments of Chinese Traditional Color Culture towards Enterprise Image Design |
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| Zhang Yan.On the Enlightenments of Chinese Traditional Color Culture towards Enterprise Image Design[J].Press Circles,2009(3). |
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| Authors: | Zhang Yan |
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| Institution: | School of Literature;Liaoning Normal University;Dalian 116081 |
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| Abstract: | The paper looks back on the historic process of formation and development of Chinese traditional color culture, analyzes the historic background and the roots of generation and development of traditional color culture, and analyzes the enlightenments of Chinese traditional color culture towards enterprise image design from the angles of nationality and internationality. |
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| Keywords: | traditional color culture enterprise image design enlightenmen |
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