| 合规性与战略性绿色创新对企业绿色形象影响机制研究：基于最优区分理论视角 |
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| 引用本文： | 解学梅,朱琪玮.合规性与战略性绿色创新对企业绿色形象影响机制研究：基于最优区分理论视角[J].研究与发展管理,2021,33(4):2-14. |
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| 作者姓名： | 解学梅 朱琪玮 |
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| 作者单位： | 同济大学,上海大学，管理学院 |
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| 基金项目： | 国家社科基金重大课题（20&ZD059）；国家自然科学基金（71922016；71772118） |
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| 摘 要： | 绿色创新是企业实现可持续发展的新型路径，同时也是企业在遵从环境规制的压力中塑造战略性优势的必然要求。传统研究聚焦于企业绿色创新的合规性，但忽略了合规性绿色创新与战略性绿色创新的和谐统一。据此，本文基于最优区分理论，以我国2013年~2017年上市公司为样本，将绿色创新分为合规性绿色创新和战略性绿色创新两个维度，旨在探究绿色创新两个维度对企业绿色形象的影响机制研究。研究结果发现：① 合规性绿色创新和战略性绿色创新均对企业绿色形象具有显著的正向影响，但战略性绿色创新相比合规性绿色创新更能提升企业绿色形象；② 环境伦理文化正向调节合规性绿色创新/战略性绿色创新与绿色形象的关系；③ 政治关联正向调节合规性绿色创新与绿色形象之间的关系；但未能显著调节战略性绿色创新与绿色形象之间的关系。本文拓展了绿色创新研究范畴，深化了绿色创新对绿色形象的作用机制研究，同时对引导中国企业积极落实绿色发展具有重要的推动作用。
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| 关 键 词： | 合规性绿色创新 战略性绿色创新 绿色形象 环境伦理文化 政治关联 |
| 收稿时间： | 2021/3/31 0:00:00 |
| 修稿时间： | 2021/7/18 0:00:00 |
Impact Mechanism of Compliant and Strategic Green Innovation on Enterprise Green Image: Perspective of the Optimal Distinctiveness Theory |
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| XIE Xue-mei,ZHU Qi-wei.Impact Mechanism of Compliant and Strategic Green Innovation on Enterprise Green Image: Perspective of the Optimal Distinctiveness Theory[J].R&d Management,2021,33(4):2-14. |
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| Authors: | XIE Xue-mei ZHU Qi-wei |
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| Abstract: | Green innovation is not only a new way for firms to achieve sustainable development, but is also an inevitable requirement for enterprises to improve their strategic advantages under the pressure of complying with environmental regulations. Prior research always focuses on the compliant of corporate green innovation, but ignores the harmony of compliant green innovation and strategic green innovation. Accordingly, based on the optimal distinctiveness theory, this paper takes Chinese listed companies from 2013 to 2017 as a sample, and divides green innovation into two dimensions: compliant green innovation and strategic green innovation, aiming to explore the mechanism of the two dimensions of green innovation on corporate green image. First, this study finds that both compliant green innovation and strategic green innovation have significant positive impacts on the corporate green image, but strategic green innovation can improve corporate green image more significantly than compliant green innovation. Second, this study finds that environmental ethics culture positively moderates the effect of both compliant green innovation and strategic green innovation on corporate green image. Finally, this study shows that political connections positively moderate the effect of compliant green innovation on corporate green image, but fail to moderate the relationship between strategic green innovation and corporate green image. This study theoretically expands the scope of green innovation research, and deepens the mechanism between green innovation and corporate green image. Practically, this study plays an important role in guiding Chinese firms to actively implement green development. |
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| Keywords: | Corporate green innovation Strategic green innovation Green image Environmental ethics culture Political connections |
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