| 数字化时代科普文创产品的设计与传播研究 |
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| 作者姓名： | 周荣庭 周宏远 |
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| 摘 要： | 如今我们处在数字化时代,数字技术的应用对科普能力建设提出了更高的要求。本文基于约瑟夫·熊彼特的创新理论提出了数字化时代科普文创产品的创新设计模型,重点介绍了艺术化、互动化、娱乐化和智能化的设计策略,并提出了平台化和以用户为中心的传播策略。对这些策略的学习和运用,将有助于数字化时代的科普能力建设。
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| 关 键 词： | 科普文创产品 数字化时代 创新设计 传播策略 Research on Design and Communication of Science-popularizing Cultural and Creative Products in the Digital Age Zhou Rongting Zhou Hongyuan |
Research on Design and Communication of Science-popularizing Cultural and Creative Products in the Digital Age |
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| Authors: | Zhou Rongting and Zhou Hongyuan |
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| Abstract: | Now we are in the digital age, the application of digital technology puts forward higher requirements for the construction of science popularization capability. Based on Joseph Alois Schumpeter''s innovation theory, this paper proposes an innovative design model for science-popularizing cultural and creative product (SPCCP), highlights the artistic, interactive, entertaining and intelligent innovative design strategy of SPCCP, and raises the communication strategy of building platform and user-centered. The capacity building of science popularization in the digital age will be promoted by learning and adopting the strategy above-mentioned. |
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| Keywords: | science-popularizing cultural and creative product digital age innovative design communication strategy |
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