| Abstract: | Drawing upon its experience as a pioneer of open and distance learning in the management education field, the Open University Business School of the United Kingdom has now extended its system of student communication and support to include the use of computer‐mediated conferencing as a mass teaching tool. After outlining the method of supported open learning practiced by this Business School, the article describes the use of computer‐mediated conferencing in the graduate entry course to the MBA programme, a course that attracts some 1,500 managers each year from across Europe. The article then summarizes two years of student evaluation of their use of computer‐mediated conferencing as a learning support medium. The article concludes with a discussion of the implications of student reactions to computer‐mediated conferencing for the future effective use of information and communications technologies (ICT) in management education. |
